Bebe clothing ceo

Inthe first store was launched on Polk Street in San Francisco as bebe. PH8 offers casual weekend apparel, work-out attire and accessories such as bags, shoes and seasonal items. Inbebe launched a bridal wear line which was available in stores throughout the United States. The line debuted with a collection designed by Project Runway runner up Rami Kashou.

On April 21,bebe made an announcement that it would close its remaining brick-and-mortar locations. The company said it expected to incur losses in sales with the closures, but did not disclose the estimate. In Januarybebe launched a revamped e-commerce platform and loyalty program developed by outsourced e-commerce company Branded Online.

To further bebe clothing ceo exposure, the company signs celebrities for ad campaigns. Brenda Song was the face of bebe's ad campaign. The company signed actresses Rebecca Romijn as the face of bebe from spring through spring and Eva Longoria as the face of BebeSport from spring through spring Inbebe selected advertising agency MD70, [ 21 ] with creative direction by Fredrik Peterhoff [ 22 ] to produce Bebe Holiday, Bebe Sports, and Bebe Accessories' spring campaigns.

A campaign video ran in stores and online on the bebe YouTube channel. Singer Bebe Rexha was the promotion campaign face in Bebe has semi-annual collection preview events where clients are invited to preview the latest collections at bebe stores. The company partners with national and regional magazines to host events benefiting non-profit organizations.

The company designs and develops the majority of merchandise in-house with outsourced manufacturing. She reported directly to CEO Manny Mashouf and her core responsibilities included oversight of design, marketing, merchandising, Internet sales, production, and retail planning. On December 15,bebe announced that Wiggett had been named chief executive officer and appointed to the company's board of directors, effective immediately.

Contents move to sidebar hide. Article Talk. Read Edit View history. Tools Tools. Download as PDF Printable version. In other projects. Wikidata item. Redirected from Bebe stores. American retail brand. Reliance on any information provided in this article is solely at your own risk. Current Issue January All the women wore the latest fashions from Paris and I frequently shopped with my sisters, cousins and mother.

Later, when I came to the U. I also realized how much I liked fashion.

Bebe clothing ceo

In fact, the name of his corporation was inspired, he says, by Shakespeare's "To be or not to be" soliloquy from Hamlet. Mashouf has never forgotten his roots at San Francisco State University. He is an year member of the College of Business Advisory Board and has made significant donations to the College to help it be competitive in recruiting and hiring outstanding faculty.

Generations of faculty and students in the arts will experience his generosity when the Mashouf Creative Arts Center opens.